How Influencer Relations Fits Into Your PR Strategy
There’s no question influencers have taken over the internet – nearly 300,000 people are making a living with this job title, and over 50% of young Americans are aspiring to be influencers as a full-time career. With the appeal of being an influencer becoming more present than ever and the fact that influencers exist in nearly every space, companies need to ask themselves, “Who are the influencers in our industry, and how can our brand capitalize on their success and admiration?”