Jessica Edwards

Why an Operations Team Is Necessary for PR Firms

There are so many moving parts when it comes to PR. Especially in agencies where you’re juggling multiple clients, several departments are needed to keep everything afloat, and everyone plays a role in delivering great results. A vital department at Next PR is our operations team. Many functions of operations are behind the scenes, but the sum of everyone’s efforts means greater results for clients. Here are a few reasons why having an operations team is so important to PR agency life.

How CoverageBook Provides Valuable PR Measurement – Tools ROI Series

Showing ROI in any partnership is important, but in PR, it’s crucial. Data is one of the biggest...