Jackie Sales

HR Tech: 3 Reasons Your Lack of a PR Strategy Is Hurting Sales

It’s the age-old question publicists have been getting for years: What is the ROI of PR? What’s the point of securing media coverage if it isn’t increasing the bottom line? We were in 50 national publications – why aren’t our leads blowing up with companies that want to work with us?

3 Reasons Why Social Media Needs To Be a Top PR Tool

Gone are the days of rushing to the nearest phone or faxing physical press releases when major...

How a PR Program Can Boost Lead Generation

You need more leads, but you’re not sure how PR fits into the picture. What’s the ROI on working...

3 Benefits of Using Micro-Influencers in Your Marketing Strategy

In a world full of Instagram swipe-up links, sponsored posts and YouTube ads, influencer marketing...