Heather Kelly

Next PR’s Heather Kelly shares her take on the latest trends happening in the PR industry. Subscribe to get blogs straight to your inbox.

5 Questions to Ask Yourself Before Meeting with a PR Agency

When I first started in sales, my skills were underdeveloped. Like many new sales people, I did a lot of talking—talking about our products, talking about my clients, talking about my “business experience” and just talking in general. Unfortunately, I wasn’t accomplished at listening. It was an elementary mistake. One I didn’t realize I was making until someone said to me, “you have one mouth and two ears, use them proportionately.” That one statement created a fundamental shift in my relationship to potential clients.

4 Marketing Reporting Resolutions

The tools to measure the impact of public relations and other marketing initiatives have improved...