Finding the Humanity in PR: Balancing PR Essentials and AI
When I started my PR career, AI could already draft a pitch, curate a list of reporters, uncover questions people are asking about your client and monitor media mentions, all before 10 a.m.
For most interns and entry-level employees, AI has made acclimating to a new role easier and allowed us to dive straight into meaningful work instead of handling repetitive tasks. But career growth now faces a new roadblock. There’s a fine line between using AI as a tool and using it as a crutch.