Lessons Learned: Reflecting on the Biggest PR Crises of 2022
2022 was a year filled with public apologies. It appears we’ve entered an era where no brand or celebrity (no matter their size or popularity) is safe from public scrutiny. What many people fail to see is a good crisis PR strategy could be the key element to overcoming that scrutiny, and for many brands is their only road to redemption. As the saying goes, “hindsight is always 2020,” so I decided to look back at some of the biggest PR crises of the year and reflect on the PR lessons learned.