Do You or Don’t You: Is It Time for Your Organization To Exit X?
X is back to dominating headlines and boardroom discussions. (But let’s be honest, did it ever leave?) This time, owner Elon Musk announced the platform’s algorithm will discourage any posts with external links, meaning posts from organizations looking to drive users back to their own websites and content are being buried by long-form content from subscribers. Meanwhile, several big-name brands like Gilead have publicly announced pulling advertisements from X after finding they were positioned next to white supremacist content.