- Case Study -

B-COS We Care

Next PR selected B-COS We Care For Our Community (B-COS), a volunteer-powered Colorado Springs nonprofit serving children and families in need, as its 2025 Conscious Capitalism partner to help the organization reclaim its narrative and reconnect authentically during a sensitive transition.

THE CHALLENGE

While making a pivotal disaffiliation, B-COS needed to clearly articulate its mission, strengthen its brand and reconnect with its Colorado Springs community. With limited PR and marketing resources, the organization struggled to elevate its visibility and communicate change with confidence during a sensitive period.

HOW WE GOT THERE

Through Next PR's Conscious Capitalism Program, the agency provided $120,000 in pro bono support to the volunteer-run organization over six months, beginning with a deep messaging and branding reset to help B-COS rediscover and refine its voice. That clarity shaped new press materials, interview talking points and a refreshed visual identity leveraged across the nonprofit’s owned assets.

Next PR then amplified B-COS' presence across the community. Coverage included a front-page feature in The Gazette, on-air coverage with KKTV and broad promotion for the annual FunD Fair. The team strengthened B-COS' social media presence through audits, best-practice guidance and content support, while also developing updated brochures, signage and strategic communications during the disaffiliation to maintain trust.

THE RESULTS

The collaboration helped reintroduce B-COS to the community with a clearer, stronger voice. Local awareness increased through meaningful media coverage, social engagement improved and the refreshed brand better reflecting the organization's mission.

The partnership also had a tangible operational impact: Bargain Box Thrift Store profits rose 15–20% after the work began.

The FunD Fair event reached thousands through coordinated promotion across local publications and event promotion in Colorado Springs media outlets including Beacon Senior News, SoCo Insider and Colorado Springs Gazette.