- Case Study -

Audiobooks

Next PR led a national thought leadership campaign for Audiobooks.com to highlight its CEO as a leader in the audiobook space.

nMB0Am_t20_yvoN6x

 

 

THE CHALLENGE

Audiobooks.com had no problem securing coverage in the form of booklists and lifestyle pieces, but it was hoping to break into more business publications as it went through a recent acquisition by RBmedia.

 

HOW WE GOT THERE

Next PR created narratives to use for a national thought leadership campaign in the business realm, highlighting Ian Small, CEO of Audiobooks.com, to comment on general industry trends and elevate the news of its recent acquisition.

 

THE RESULTS

Coverage from this campaign included The Wall Street Journal, Forbes and two separate bylines from Ian Small in Entrepreneur about the acquisition experience.

 

Want even more?

Contact us today to see how we can help you reach your next big goals.

Get in Touch